Consumers buy and own various cables which often come in a single-use plastic packaging. Trying to tackle this issue, the idea of a more eco-friendly, alternative packaging inspired us to create “align”. “align” is your new innovative and alternative concept for storing and organizing cables. For secondary use, it allows you to easily organise your new spare cables. Once opened, the tubes can be torn off and used as a single banderole or a combination of several stacked onto each other. Now go ahead and align your cables.
“This is a very interesting solution considering the sustainable concept behind it. It replaces the plastic cover and offers a mono-material cartonboard packaging for this kind of product, while maintaining a great product presentation. This design also gives a second life to the pack as it helps to organise the cords. Very smart design thinking.”