In 2021, Pro Carton joined #GreenSource as one of the campaign leaders (alongside Cepi and EPIS) with the aim of communicating the benefits of forest-based products, especially to policy makers and politicians.

Since then, ACE and EOS have also joined the European-wide campaign to explain how the forest-fibre industries can make the 2050 climate neutrality target a reality.

And the good news is, you can join in with #GreenSource too … So what do you need to know?


  • Renewable resources: planting trees & preserving biodiversity

    Sustainable Forest Management: we must plant more trees than we harvest and only use wood from controlled sources.

  • Decarbonising: making climate neutrality happen

    Prevent millions of tonnes of carbon emissions per year by substituting fossil-based materials and fossil energy and continue to reduce our CO2 emissions.

  • Recyclable & reusable: supporting the circular economy

    Use all parts of the tree in our industries, produce renewable electricity to the grid, continually increase our recycling rate and reuse wood fibres up to 25 times or more.

  • A fossil-free world: innovative low-carbon alternatives

    Revolutionise while you decarbonise. Forest fibre-based products have a far better climate impact than fossil-based materials.  Packaging is renewable, recyclable and biodegradable.

Image courtesy of UPM-Kymmene Oyj