Smurfit Kappa’s survey reveals 75% consumers prefer paper-based packaging against less sustainable alternatives

August 08, 2019

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables.

The packaging leader, which launched its Better Planet Packaging initiative last year, has been working on a portfolio of products designed to replace less sustainable packaging as many brands come under increasing pressure to become more sustainable. In a recent survey, 75% of consumers indicated a preference for paper-based packaging against less sustainable alternatives.¹

Smurfit Kappa’s Better Planet Packaging initiative seeks to reduce packaging waste and ultimately address the challenges of waste and litter that ends up in oceans and landfill.

¹ Smurfit Kappa Consumer Insights Survey 2018 based on 1200 shoppers using EyeSee eye-tracking technology