This year’s winner of the Pro Carton Student Video Award 2023 was ‘The PROs of Carton’, filmed and edited by Jasmin Hein and Sofia Rohnefeld from Höhere Graphische Bundes- Lehr- und Versuchsanstalt in Austria.
This expertly created video provides a contemporary and creative way of showing the favourable attributes of cartonboard. The students show how they conceived and designed 3D cartonboard letters to spell out ‘PRO’, and visually demonstrates the numerous applications of cartonboard in everyday life. They highlighted cartonboard’s impressive recyclability potential and environmentally friendly nature.
Judge Bady Minck commented: “This is a really potent piece of work. The brilliant editing, composition, and content of the video is outstanding. A truly dynamic entry to the awards which deserves to take home first place.”
Fellow judge Simon Bolton added: “This film is a marvellous piece of work. I love the energy, meaning and editing of the video which really shows the strength of Pro Carton. Well done to the team behind this video, it is extraordinary!”