Looking ahead to 2024, the Association will continue to strongly support our industry’s position about PPWR and we look forward to a positive conclusion to the agreement – which is scheduled for the end of Q1 2024. We must continue to communicate clearly that cartonboard and cartons are the natural choice of packaging – now and in the future. Consumers prefer fibre-based packaging solutions because they trust a circular system, and because they can shop eco-consciously. Our industry is advancing with innovative solutions that will replace unsustainable packaging with renewable, recyclable, and truly circular solutions.
We shall continue to encourage companies to make safe and environmentally friendly packaging solutions, in ever-new applications. Exploring cross-industry collaboration to reach the best results for European consumers is also a priority. By aligning forces between cartonboard producers, converters, brand owners, and retailers we can manage the supply of packaging material to critical industries like food and pharma producers.
Finally, we will continue to foster relationships with other industry organisations to further advance our goals. This collaboration is key for us to be able to continue delivering the most critical progress for our industry.