2010-03-25

Innovative cartons attract consumers

Recent studies in Finnland and Sweden by Helsinki University together with Innventia track consumer response to packaging on the shelf, in handling an in use. They show: Innovative cartons attract consumers, who may pay more for unusual designs.
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Pankaboard
Smurfit Kappa
Kotkamills
Baden Board GmbH
Buchmann Karton
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
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Mel
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International Paper
Iggesund
Fiskeby
Billerudkorsnas
International Packaging Group
BOBST
Heidelberg
Sappi
ECMA