Driving positive change in the industry
Successfully demonstrating that sustainability and functionality is achievable, Van Genechten Packaging’s ECOCLIC® folding carton for Procter & Gamble won the General Packaging Recycled Fibre award. This innovative design, formed from MM BOARD & PAPER recycled cartonboard, successfully tackles the challenge of replacing a plastic tub, with a sustainable alternative.
The ECOCLIC® design not only optimises logistics by being delivered in a flat, pre-glued state, but also comprises of just two components – the tray and hood – to reduce complexity in the supply chain. Additionally, the clever integration of the child-safe closure provides a satisfying ‘click’ sound, serving as confirmation when closing the packaging.