BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.
29 April 2009
In the UK, Nestlé have replaced plastic packaging for 80% of their Easter eggs with cardboard - in the shape of small Easter baskets. Nestlé lead the way - a success for the brand and a major boost for the environment. More...
6 March 2009
The "BrainPacs" Study conducted by Gruppe Nymphenburg Consult AG and commissioned by Pro Carton was published in German in 2008. The English version of the groundbreaking results is now available from Pro Carton: People make their decisions based on emotions. And significant for marketing: There are different emotional clusters one can (and should) choose from. More...
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