Rules:
- All entries must have been manufactured for sale.
- All entries must be manufactured on cartonboard produced by a member of Pro Carton.
- Please note that all entries must have been printed and converted by an ECMA or Pro Carton direct or indirect member.
- You must ensure that you correctly state whether your entry is made from virgin fibre board or recycled fibre board. There is an additional checkbox on the entry form relating to this.
- All entries must be produced predominantly from cartonboard. We do not accept packages made from corrugated cartonboard. Microflute with a maximum depth of 1.5mm will be accepted.
- Rigid boxes or similar made by covering board (usually grey board) with paper or a similar material will NOT be accepted. Entries made from corrugated board will NOT be accepted. Paper cups WILL be accepted.
- All entries must have been produced in 2022, 2023, 2024 or 2025 and sold on the European market. Mockups and prototypes are not eligible.
- If entries need to be returned, this will be at the cost of the entrant. We cannot guarantee returns of samples unless extenuating circumstances apply.
- Entrants are required to provide 6 samples for judging. At least one sample must contain the product for judging purposes. This is not essential for perishable goods.
- All entries must be submitted for one of the seven main categories. Entries may be reclassified at the judges’ discretion.
- All submissions will be automatically considered for the Public Vote Award, unless entrants explicitly choose to opt out by indicating their preference in the entry form.
- The cartonboard or carton manufacturer’s name should not appear on the carton if possible. If it does, it will be hidden from the judges.
- The entrant is responsible for brand owner approval.
- Pro Carton and ECMA and their respective member companies reserve the right to use all entries for promotional purposes.
Who is eligible for entry?
All partners of the supply chain can submit entries:
- Brand Owners
- Retailers (private labels)
- Designers
- Carton Converters
- Cartonboard Producers / Manufacturers
Entrants can submit an unlimited number of entries.
How to enter?
All text entered in this form must be accurate as it will be used consistently across all awards and marketing materials, including press releases, trophies and certificates. Once submitted, no changes can be made, so we kindly ask that you review the information carefully before finalising your entry.
- Each entry must be accompanied by descriptive and promotional text in a maximum of 200 words. This text will be referred to by the judges and may be used in the Public Vote.
- A minimum of 6 samples, preferably with contents, should be submitted for judging, including 3-5 photos (the main photo submitted must be landscape) and a short video (optional). If the content is not available, please replace with a dummy or a photo to give an impression of the finished pack/product.
- Entry forms should be completed in full and in English. Text submitted may be used in marketing and promotional material.
- A signed copy of the entry form, which will be emailed to you following submission, must be sent with the corresponding entry samples. This will be used in the judging process and therefore needs to be identical to the signed entry form – no additions will be accepted.
A minimum of 6 samples for each entry should be packed carefully and sent to:
Pro Carton
Cepi Avenue Louise 250
1030 Brussels,
Belgium
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***Physical samples must be received no later than Friday 30th of May 2025***
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Public Vote Award
Shortlisted entries will be submitted to the Public Voting process, hosted on the Pro Carton website and promoted across Pro Carton social media platforms. Voting is open to the public. Any form of manipulation of votes will result in disqualification.
FREQUENTLY ASKED QUESTIONS (FAQs):
Can we use the Pro Carton marketing material?
Yes, you are welcome to use all the photos, texts, videos, etc. for your marketing purposes.
What does an entry cost?
Entry fee: EUR 250 per entry;
The fee should be paid on receipt of invoice.
When are the winners announced?
Winners will be announced at the Awards Gala on 18 September 2025 in Istanbul, Türkiye .
These Rules were last updated on 31st January 2025.