This year saw an added and most welcome dimension of having 2 female judges complementing the jury. Lotte Krekels from Carrefour brought her experience of retail and Susanne Lippitsch brought her considerable structural design skills to the mix.
Having such a wide perspective, which also included 2 members from the client side, really enhanced the debate which was further enriched due to the quality of entries. While there were slightly fewer than last year, it is fair to say that was more than made up by the quality.
Interestingly, the judges were very impressed with the overall entries within the Beauty, Pharmaceutical and Food packaging but even in the other categories, the jury often expressed a ‘not seen that before’ comment and many of the packs just demanded to be interacted with.
Last year, the theme seemed to be one of ‘attention to detail’, running through many of the shortlisted routes. This year the theme appeared to be ‘engineering’. Some of the cartonboard engineering was truly amazing.
As can be seen with the winner of the ‘Most Innovative’ section, ‘amazing’ and ‘wow’ carton design does not need to be complex. If we can marry an excellent concept with production, distribution, retail requirements and above all, consumer requirements, then we really have something very powerful.
Satkar Gidda, Chairman of the Jury
CHAIRMAN OF THE JURY
Satkar Gidda studied Business Studies and Marketing and has worked 6 years in Sales, Trade Marketing and Brand Marketing for RHM Foods and Nestle followed by 30 years as Sales & Marketing Director of SiebertHead, the longest established brand and packaging design consultancy in the UK. Since March 2020, Satkar operates as an independent consultant.
has worked in packaging for over 20 years, the last four years as packaging manager. She is head of the packaging department at Carrefour Belgium. Her role provides the food safety, the sustainability and the design of the packaging own brand Carrefour on the Belgian market. Carrefour Belgium is one of the main retailers in the Belgian market and is part of the Carrefour Group, the world’s second largest distribution group with over 12,000 stores.
Susanne Lippitsch graduated in Industrial Design from the University of Applied Arts in Vienna. During her training she completed the Masterclass for Packaging at the Escola de Disseny Elisava in Barcelona. Since 2001, she has worked as an independent packaging designer and has taught packaging design in Graz and Salzburg for over 15 years. Her work has won several prizes and her clients include many prestigious companies.
Wilfried Duivenvoorden graduated from the Erasmus University Rotterdam as a master in Business Economics and General Management. After finishing his study he immediately joined the packaging industry. In 1999 he joined Unilever as a European Procurement manager for packaging materials for the ice cream and frozen food business. In 2006 he became a Global Procurement manager for wood-fiber based packaging materials for Foods and Home & Personal Care. Since 2014 he is responsible for Unilever’s procurement of finished goods for Home & Personal Care in Europe.
PETER KLEIN SPROKKELHORST
ADVISOR TO THE JURY
After being trained as a mechanical engineer, Peter Klein Sprokkelhorst decided to join the paper-processing industry. In 1982 he became managing director of Zedek Deventer Holland (which today belongs to the Smurfit Kappa Group) and turned the company into a major display and packaging supplier in Europe. He retired in 2008, but with 45 years of experience is still active as an independent consultant.