Maria, you have worked in a number of industries, what drew you to the CEPI role in cartonboard / cartons industry?
A number of things initially drew me to Cepi. There is a fascinating portfolio of products represented by pulp and paper which have endless end-uses and offer great value in the provision of products used by society. The use of paper and board ensures that consumer products are transported safely, they deliver and protect our food, they ensure health safety and personal hygiene and do all of this while being renewable and being sourced, manufactured & recycled in Europe.
The paper and board industry is such a dynamic and forward-thinking industry – innovation is all around us and people in the industry really do think “outside the box”. There is a huge portfolio of innovative products that do not fall under what we think of as the “traditional” paper products – and these are fascinating.
The EU Green Deal and CEAP (Circular Economy Action Plan) have brought forward ambitious policy measures. Finding the right balance between ambition, future-proof thinking and feasible targets that are science based is the biggest challenge now for advocacy work – but it is also what makes the work interesting for me!