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In-depth studies are available to read in the Publications section of the website. There are 3 new reports to view in FlipBook format or download as a pdf:

  • The “2nd European Consumer Packaging Perceptions Study” assesses the importance of packaging sustainability on consumer purchasing decisions and finds that over ¾ of consumers would be prepared to pay more for environmentally friendly packaging. The report is also available in print.
  • Following on from the 2019 Carbon Footprint of Carton Packaging report, Pro Carton’s “Comparative Materials Study” compares the carbon footprint of carton packaging against alternative packaging solutions for frozen food, ready meals, fast food and small electrical goods. The cartonboard solution is shown to have a lower total GHG impact than the alternative packaging analysed in every case.
  • The latest in a series of large-scale consumer studies “Gen Z – The future is in their hands” looks at young people’s views on the most important global issues which include recycling habits and how to stop climate change.

Public voting for the Pro Carton Young Designers Award 2021 is now open. This year, once again, we had a record number of students and universities take part in the competition, more than 640 cartonboard designs received from 109 schools and universities across Europe. You can vote for up to 3 of the 23 finalists here.

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Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard as an economically and ecologically balanced packaging medium.

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Operating across Europe with links in other parts of the world, Pro Carton seeks to provide the packaging supply chain with relevant information about cartonboard and related topics.

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