2012-08-29

Digital is out?!

Leave a Comment

Anyone using the word “digital” today could be regarded as being a yesterday person. Digital has become normality. Digital is the “New Normality” which is what Peter Hinssen tells us in his new book “The New Normal”. And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: “Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home.”

More …

Leave a Comment

Your email address will not be published. Required fields are marked *


Pro Carton members, patrons, partners

Barcelona Carton
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
Mayr-Melnhof Karton
Mel
Kartonsan
International Paper
Iggesund
Fiskeby
CAREO, Reno de Medici and Cascades
Buchmann Karton
Billerudkorsnas
Kotkamills
BOBST
Heidelberg
Sappi
ECMA