Lumene 24 Nordic Beauty Secrets

• Carton Converter: Van Genechten Packaging
• Brand Owner: Lumene OY
• Structural Designer: Lumene OY & Van Genechten Packaging
• Graphic Designer: Lumene OY & Metsä Board Excellence Center
• Cartonboard Manufacturer: Metsä Board
• European Carton Excellence Awards 2025

The Lumene 24 Nordic Beauty Secrets advent calendar draws inspiration from the traditional Adventskrans (Advent Wreath), reimagining it as a hexagonal tray filled with 24 puzzle-like boxes arranged in a spiral. Varying heights and overhanging edges add dimensionality and create a sense of discovery, while each box is precisely shaped to house its product, maximising product-to-pack ratio and eliminating excess space.

Meeting both aesthetic and environmental goals, the calendar features a mono-material board construction made entirely from FSC-certified materials. It contains no virgin plastic and is fully recyclable, aligning with the latest EU Packaging and Packaging Waste Regulation requirements. Delivered flat to optimise logistics, the packaging reduces transport emissions while maintaining premium structural integrity.

Visually, the calendar evokes the serene beauty of Nordic nature. Snowy landscapes and native berries are brought to life on high-brightness board, with translucent holographic foil and 3D embossing adding festive shimmer and tactile appeal, without compromising recyclability.

The result is a seasonal statement piece that reflects purity, sustainability, and calm where each opening becomes a moment of self-care.