Eismann Spring Pastry Mix

• Carton Converter: WEIG Group
• Brand Owner: Eismann
• Structural Designer: PE Weig Packaging
• Graphic Designer: PE Weig Packaging
• Cartonboard Manufacturer: WEIG Group
• European Carton Excellence Awards 2025

The Eismann Frühlingsgebäckmischung packaging reimagines the traditional cookie tin with a fresh, sustainable twist. Inspired by the shape and symbolism of a bird’s nest, the round, stackable design offers a new take on seasonal gifting that balances sustainability with everyday convenience.

From the outset, the goal was to create packaging that used only recycled materials and remained fully recyclable. Made from double-coated recycled cartonboard, the pack delivers a premium tactile experience while aligning with modern environmental expectations. Its lightweight construction reduces material usage without compromising strength or stability.

A key challenge was combining portability with a rounded structure. The solution was to create an integrated handle that is both sturdy and intuitive to assemble. Designed for comfort, it makes the pack easy to carry.

The result is packaging that is thoughtful and functional. It stacks efficiently for storage and transport and enhances the unboxing moment through its natural, nest-like form. With its distinctive silhouette and low-impact materials.