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- Carton Converter: Smurfit Westrock
- Brand Owner: Caña Nature SL
- Structural Designer: Smurfit Westrock
- Graphic Designer: Smurfit Westrock
- Cartonboard Manufacturer: Smurfit Westrock
- European Carton Excellence Awards 2025
Caña Nature set out to launch its new Gazpacho and Salmorejo in 330ml PET bottles, sold in six-bottle multipacks per flavour. They were seeking a sustainable and minimalist packaging solution that would align with their premium positioning and values. PETCOLLAR® ECO PLUS proved the ideal choice – a fully paper-based, glue-free system made from Smurfit Westrock’s CarrierKote® board, designed for durability and recyclability.
The clip-style pack secures bottles without adhesives, using carefully placed cuts and ergonomic finger holes for ease of transport and consumer comfort. The structure maintains its integrity through the supply chain, while also allowing consumers to remove bottles one by one or all at once. Once empty, the pack can be placed directly into recycling with no disassembly required.
Visually, the pack complements Caña Nature’s minimalist identity. A clean design, printed with just two low-migration inks, highlights the natural texture of the board’s clay-coated surface. With no glue flaps interrupting the branding space, the result is a crisp and confident presence on shelf.
This is an innovative pack being the first PETCOLLAR® ECO PLUS solution launched in Europe for chilled soup multipacks, delivering a perfect balance of sustainability, shelf impact, and user-friendly design.
