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Beyond the brand

30 November 2011

The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively – regardless of logo. All five senses should be incorporated into branding. One of the results: especially the tactile factors have so far been underestimated. An area where cartonboard packaging can certainly score points.

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Pro Carton at the ECMA-Congress 2011

29 September 2011

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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Pro Carton/ECMA Award: the finalists

29 September 2011

The finalists of the Pro Carton/ECMA Awards were presented at the ECMA Congress on 16. September 2011 in Barcelona. This year – for the first time - Pro Carton has documented all finalists with photos, videos and background information extensively at www.procartonecmaaward.com.

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New Guide to Good Manufacturing Practice for cartons packaging food

29 September 2011

The new ECMA (European Carton Makers Association) Guide was launched on 15th September and is relevant to all companies which manufacture cartons intended to come into contact with food. It describes best practice to safeguard consumer health and safety, covering cartons used in dry, fatty and frozen food categories.

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International Pro Carton Congress: Packaging in a Digital World

31 August 2011

Presenting the 15. Pro Carton / ECMA Awards
18./19. April 2012, CCD Congress Center Düsseldorf

The Pro Carton Congress has established itself as an international information event and networking platform for packaging, marketing and design. The topic - “Packaging in a Digital World“ - opens up tremendous opportunities and will keep the packaging supply chain spellbound over the next few years. The more information, advertising and sales move to the Internet, the more important the role of packaging: as decisive representative of the product in the material world. Pro Carton has invited some of the leading experts from industry and science as speakers.

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Cartonboard and Cartons at Interpack

31 May 2011

Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.

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New era in the consumer goods industry

11 May 2011

The ECR Congress (Efficient Consumer Response) in early April 2011 in Brussels heralded fundamental changes in the markets: resources are becoming scarcer, consumers will be making higher demands, and communications will become more complex. Pro Carton attended for the third time as partner with their own stand and provided the over 700 attendants with the official congress case – a special design made of cartonboard, of course.

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New era in the consumer goods industry

27 April 2011

The ECR Congress (Efficient Consumer Response) in early April 2011 in Brussels heralded fundamental changes in the markets: resources are becoming scarcer, consumers will be making higher demands, and communications will become more complex. Pro Carton attended for the third time as partner with their own stand and provided the over 700 attendants with the official congress case – a special design made of cartonboard, of course.

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Pro Carton at Interpack

30 March 2011

In 2011 Pro Carton will again be exhibiting at Interpack, the world’s most important trade show for the packaging industry, which this year will be held in Düsseldorf from 12 to 18 May 2011. Meeting point is Hall 7a, Stand 7aB31. Pro Carton will be exhibiting together with the Association of German Paper Factories (VDP), the trade association Paper Processing (WPV), and the trade association Paper Technology Specialists (PTS).

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Luxury in Cartonboard

29 November 2010

Imagination, creativity, quality and style were all in great evidence at the recent Luxepack exhibition held between 20th and 22nd October (www.luxepack.com). This exhibition is designed to show the best in packaging for the luxury markets and it is fittingly held in Monaco each year and brings together the best packaging producers to show what they can achieve. It was interesting to see that in packaging intended for the retail shelf, there was little plastic in evidence with most of the exhibitors showing cartons, bags and bottles all made from renewable materials and most of those exhibiting were proudly displaying the environmental benefits of their packaging ideas and designs.

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Report on ECMA

27 October 2010

In October 1960, 10 national carton associations founded ECMA. After a few years of careful bilateral contacts, a formal structure was established to engage in cross border communication, the exchange of market data and promote technical development of equipment.

These were the days of European post war recovery and the foundation of the European Economic Community. One of the first projects of the newly founded association was a study into the development of a new phenomenon called ‘supermarkets’, of which a number count revealed that there were less than 1000 in the participating countries.

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Global Leadership

28 July 2010

The Global Summit 2010, the first global conference of the Consumer Goods Forum in London, was an overwhelming success. Interest among the leading heads of the world’s most important companies was so tremendous, that not all could be admitted. 883 delegates from 49 countries decided to lead the planet into a sustainable future by their joint efforts.
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