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The Carton Campaigners video for Earth Overshoot Day 2020

Join The Carton Campaigners as they attempt to move the date of Earth Overshoot Day with your help.  Are YOU responsible?


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Renée Renew video for World Environment Day

Renée Renew, one of the 5 Carton Campaigners, shows the world how planting trees can reduce global warming and encourages consumers to use renewable resources such as cartons and cartonboard.

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Key Workers

A short video about key workers at Alexir Partnership and Iggesund, produced in conjunction with BPIF Cartons.

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Carton Industry Responding Well

A short animated video for social media use from Pro Carton about the carton industry’s response to COVID-19.

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Ricki Recycle launch on Global Recycling Day

Ricki Recycle, one of the five Carton Campaigners, has launched a campaign to encourage recycling.  You can watch him taking on the Waste Monster as part of Global Recycling Day.

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The Carton Campaigners are Coming!

Packaging preserves & protects products from damage. But not everything is Recyclable, Biodegradable or Reusable. We need to become more responsible. We need a team to lead us, to help us, to inspire us, to show us, to make us more responsible! #CartonCampaigners

The Carton Excellence Award Presentations 2019

Lots of interviews and other videos from the European Carton Excellence Awards Presentation in Malta.

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Naturally sustainable – Perception of products packed in cartonboard much more positive

How products are viewed by the consumer depends on the packaging material. This is the conclusion of a study carried out by Justus Liebig University Giessen on behalf of FFI (the German Carton Association) and Pro Carton. This study, conducted amongst 1252 consumers in Germany, shows that organic products are viewed more positively if they are packaged sustainably, i.e. in folding cartons. Folding cartons are better in their eyes, are of higher quality and, above all, are more sustainable. This study is now available in English as well as the original German.

(Video is in German)

The Future of Omni Channel Packaging – Dr. Vickie VanHurley – July 2019 Interview Series:

Q1. What is the difference between multi-channel and omni-channel in your definition?

Q2. How do you apply the omni-channel-understanding to packaging?

Q3. Besides protection of the contents what’s the role of packaging?

Q4. Will packaging in the future be more or less important?

Q5. What has changed for packaging through the internet?

Q6. What will change in the role and function of packaging in the future?

Q7. How important will sustainability be in marketing communication?

Q8. How would you rank cartonboard packaging in relation to other materials?

Q9. Are the world markets of packaging converging or are differences growing between, say USA, Europe, Asia?

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The 5Rs of Responsibility

Pro Carton added Renew and Replace to the traditional 3Rs of Reduce, Reuse, Recycle – to create the 5Rs of Responsibility. Cartonboard packaging is renewable, recyclable and biodegradable and, in many cases, can be used to replace less sustainable materials.  Here are the 5Rs of Responsibility – take a look:

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Sustainable Packaging – what does it mean ?

Want to know why cartons are the perfect example of the circular economy?  With 85% of paper and cartonboard packaging in Europe recycled, there is no better form of packaging for the environment.

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What is TICCIT ?

TICCIT is a fun and educational programme that teaches kids about the circular economy: