Naturally sustainable – Perception of products packed in cartonboard much more positive
How products are viewed by the consumer depends on the packaging material. This is the conclusion of a study carried out by Justus Liebig University Giessen on behalf of FFI (the German Carton Association) and Pro Carton. This study, conducted amongst 1252 consumers in Germany, shows that organic products are viewed more positively if they are packaged sustainably, i.e. in folding cartons. Folding cartons are better in their eyes, are of higher quality and, above all, are more sustainable. This study is now available in English as well as the original German.
The 5Rs of Responsibility
Pro Carton added Renew and Replace to the traditional 3Rs of Reduce, Reuse, Recycle – to create the 5Rs of Responsibility. Cartonboard packaging is renewable, recyclable and biodegradable and, in many cases, can be used to replace less sustainable materials. Here are the 5Rs of Responsibility – take a look:
Sustainable Packaging – what does it mean ?
Want to know why cartons are the perfect example of the circular economy? With 85% of paper and cartonboard packaging in Europe recycled, there is no better form of packaging for the environment. Take a look at this short video:
What is TICCIT ?
TICCIT is a fun and educational programme that teaches kids about the circular economy: