The 5Rs of Responsibility Infographic

Pro Carton believe we should add Replace and Renew to the traditional 3Rs of Reduce, Reuse and Recycle.

Award Brochure 2018

The European Excellence Award
The Pro Carton Young Designers Award
Winners & Finalists

Pro Carton Magazine 2018

Packaging Trends: Time for cartons to seize the day
Consumer Study: Consumers call for change
Sustainability: Sustainability in the spotlight
European Carton Excellence Award: Without equal
Pro Carton Young Designers Award: Captivating
Responsible Packaging: The 5Rs

Cartons and Plastic Sustainability Study

Pro Carton commissioned Truffula Ltd to research and write this independent report. Its information sources are all in the public domain and are individually referenced. The report is intentionally transparent, analysing the advantages and disadvantages of plastic and cartonboard from a technical and environmental standpoint.

You can access this report by logging in to the Members Area

Circular v Linear Economy

A simplified illustration comparing the principle of the Circular Economy with a Linear Economy.

Pro Carton - Carton Excellence Brochure 2017

Established more than 20 years ago, the Carton Excellence Award is Europe’s most prestigious competition for cartonboard packaging. Cartonboard is well known to be one of the most sustainable packaging materials but it is also one of the best in communicating premium brand values as can be seen from the winners of the 2017 Awards.

Myths and Facts

Environmental issues related to packaging are a source of misconceptions or “myths”. This series of nine Infographics aims to debunk the myths surrounding paper packaging and cartons and confront them with the facts.

Carton Life Cycle Chart

Pro Carton has designed a chart to illustrate the circularity and sustainability of the carton's life cycle.

The Importance of Sustainability in Packaging

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Pro Carton ECMA Award 2016

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.

All texts can be found in five languages on www.procarton.com website.

Pro Carton Magazine 2016

Marketing Trends: The future belongs to cartonboard
Brands & Markets: The online extremist
Design/Awards: Here are the winners
Events: “No more plastic!”
Studies: Billions of advertising contacts
Sustainability: New Pro Carton carbon footprint

Touchpoint Study

The Touchpoint Study 2015, the first of its kind worldwide, shows the number of gross contacts achieved by cartons with consumers as well as the value of its contribution to marketing and advertising. It provides a realistic calculation base for comparing the performance of cartons as a communication channel. This brochure offers valuable insights on the use of packaging, giving an impression of the billions of touchpoints available.

Pro Carton Infographics

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. You can order them below printed as "Pro Carton Sustainability Poster Bag".

Pro Carton ECMA Award 2015

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers. The brochure is available only in English, all the descriptions in five languages with photos in print quality in the section "Awards" on this website.

Multichannel Packaging

Multi-channel is changing retail structures – and this also affects packaging. As a consequence, Pro Carton commissioned the EHI Retail Institute to conduct the following study: "Multi-channel: requirements, trends and potentials for product packaging in E-Commerce“. 80 per cent of the retail trade regard cartons as the packaging of choice.

Pro Carton Sustainability Poster Bag

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. All infographics are also available from Pro Carton as carrier bag for documents – opened, the bag turns into a poster with all of the series.

Pro Carton Magazine 2015

Marketing: Sustainability and Individuality
Brands & Markets: Retail Revolution
Design/Awards: The Winners
Events: Pro Carton ECMA Congress
Studies: Challenge “Multi-channel“
Sustainability: Circular Economy

Pro Carton ECMA Award 2014

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.

All texts can be found in five languages on www.procarton.com website.

Pro Carton Magazine 2014

Marketing: The slower you move, the faster you die!
Brands: Say it with a carton
Design/Awards: Cartons on tour
Events: What’s up on Cartons? Multiple Challenges ahead
Studies: Trend 2014: A Good Feeling
Sustainability: European paper and board industry

Pro Carton ECMA Award 2013

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.

All texts can be found in five languages on www.procarton.com website.

Pro Carton Magazine 2013

Marketing: 10 crucial consumer trends 2013
Brands: McDonald‘s: Leadership for change at scale
Design/Awards: Creativity wherever you look
Events: Packaging: a medium in the digital age
Studies: The rise of new values
Sustainability: Pro Carton’s good environmental story continues

Pro Carton ECMA Award 2012

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets have been awarded for fifteen years now and are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.

All texts can be found in five languages on procartonecmaaward.com website.

Cartonboard Packaging : A Resource and Carbon Efficient Packaging Solution

Pro Carton’s latest brochure explains cartonboard packaging’s approach to Sustainability, Resource Efficiency and Carbon Footprint. It demonstrates that cartons have a strong environmental story to tell and highlights the carbon benefits of choosing cartonboard packaging.

Pro Carton Magazine 2012

Brands: The origin of brands
Marketing: Scenario 2012
Studies: The packaging effect
Design-Awards: The summit of packaging design
Events: Pro Carton Congress
Sustainability: Maximum utilisation of resources

Packaging: a medium with considerable power

A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

Pro Carton ECMA Award 2011

The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets have been awarded for sixteen years now and are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.

All texts can be found in five languages on procartonecmaaward.com website.

Pro Carton Magazine 2011

Brands: Nature – a blueprint for success
Marketing: Going cartonboard in the coming decade
Design-Awards: Success for Cartons
Events: Luxepack
Sustainability: New ISO-Standard

Pro Carton ECMA Award 2010

Year for year the entries to the Pro Carton/ECMA Award for especially successful carton boxes excel in terms of quality. The Award 2010 has set new standards - not only in terms of elegance – but also in terms of design and sustainability. At www.procartonecmaaward.com you can review ten fascinating success stories: ten impressive examples for successful cooperation in the Supply Chain – with comprehensive background stories, comments by the jury and magnificent photos.

Sustainability and Cartonboard Packaging - UPDATE 2010

How do the three pillars of sustainability relate to cartonboard packaging? Pro Carton has published a brochure which gives folding cartons’ perspective on Respecting the Environment; Cartonboard Packaging and Society and Value Creation.

Pro Carton Magazine 2010

Cartons and Carbon Footprint

Pro Carton’s brochure clearly explains cartonboard packaging’s approach to fossil and biogenic carbon. It describes the carbon footprint part of the cartonboard and carton industry’s strong environmental story and highlights the carbon benefits of choosing cartonboard packaging.

Pro Carton Study: Is Sustainability in Packaging Important?

Consumer Attitudes on Packaging & Sustainability: An new report, commissioned from GfK by Pro Carton, shows unequivocally that Sustainability in packaging is important and consumers are interested in, and concerned about this issue. Over 64% of respondents said that packaging should consist of environmentally friendly materials and over 55% felt that packaging should contain as little plastic as possible.

Pro Carton ECMA Award 2009

They have to protect a product through the supply chain; they have to appeal to consumers on the retailer shelf; they have to carry a wide variety of information that is easy to read; they have to be easy to open, close and use in the home and finally they are increasingly being seen by brand owners as an ideal form of advertising at the very point where the decision to purchase is actually made. These wide variety of needs make designing and manufacturing a carton difficult but it is increasingly obvious that carton makers in Europe meet this challenge day after day after day.

Glossary

Introduction and general

Part 1 Packaging & society

Part 2 Cartons, industry and the environment

Part 3 Forests - The raw material for cartonboard

Part 4 The pulping process

Part 5 Cartonboard

Part 6 Folding cartons

Part 7 Recycling

Part 8 Folding cartons, branding and marketing

Part 9 Glossary

Limbic packaging report

This report, comissioned from Gruppe Nymphenburg in Germany, looks at how the brain reacts to packaging and how different types of packaging design can appeal to different types of people. It looks in depth at how different groups of people react to various shapes and types of packaging and gives an indepth insight into purchasing habits by different types of people.

Cartons promote brands

A report on this study was launched in March 2008. It looks at recognition speeds at the pouint of sale of different type of packaging and the study was conducted in 6 European countries.

Packaging Requirements of the over 60's

This publication looks in detail at the packaging requirements and needs of the over 60 age group. Detailed market research was undertaken on behalf of Pro Carton to establish the likes and dislikes in terms of packaging of this growing sector of the population.

The Retail Ready Packaging report

This report summarises a study into the attitudes and feelings of both retailers and brand owners toward the future development of RRP. It looks at the satisfaction with current RRP and also at the views on what improvements are required. Printed copies are available from your local Pro Carton office or you can download a copy.

Prism Report

This report commissioned from Prism by Pro Carton looks at the interface between Cartons and flexible packaging. It covers such aspects as the current markets, expectations for the future and the perceptions of both brand owners and retailers regarding these different packaging materials.

Pro Carton ECMA Award 2008

Pro Carton ECMA Award 2007

Pro Carton ECMA Award 2006

Pro Carton ECMA Award 2005

Pro Carton ECMA Award 2004

Pro Carton ECMA Award 2003

Pro Carton ECMA Award 2002

Pro Carton ECMA Award 2001

Pro Carton ECMA Award 2000

Pro Carton ECMA Award 1999

Pro Carton ECMA Award 1998