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Naturally Sustainable!
How products are viewed by the consumer depends on the packaging material. This is the conclusion of a study carried out by Justus Liebig University Giessen on behalf of FFI (the German Carton Association) and Pro Carton. This study, conducted amongst 1252 consumers in Germany, shows that organic products are viewed more positively if they are packaged sustainably, i.e. in folding cartons. Folding cartons are better in their eyes, are of higher quality and, above all, are more sustainable. This study is now available in English as well as the original German.
Award Brochure 2019
The European Carton Excellence Award winners and the Pro Carton Young Designers Award winners & finalists
Print & Paper: Myths & Facts
Two Sides have updated their Print & Paper; Myths & Facts report about the European Paper Industry.
TICCIT Programme Guide
TICCIT Programme Guide – contains comprehensive information regarding the TICCIT Programme, including “What is TICCIT”, “How do I get involved”, “What I need to get started”, “What will I teach” and full instructions for planting the saplings.
Easter eggstravaganza Cartonboard Cut Out for Kids
Bring your old Easter egg box to life with these Easter-themed templates
Consumer Attitude Survey
An independent consumer survey of the importance of packaging sustainability on consumers' purchasing decisions. Conducted across seven countries and amongst 7,000 consumers.
Consumer Attitude Survey Infographics
Graphics from the Pro Carton consumer attitude survey - for members to use in their presentations. Please select Type PDF for a zip file containing all jpegs available. ©Pro Carton.
The 5Rs of Responsibility Infographic
Pro Carton believe we should add Replace and Renew to the traditional 3Rs of Reduce, Reuse and Recycle.
Award Brochure 2018
The European Excellence Award The Pro Carton Young Designers Award Winners & Finalists
Pro Carton Magazine 2018
Packaging Trends: Time for cartons to seize the day Consumer Study: Consumers call for change Sustainability: Sustainability in the spotlight European Carton Excellence Award: Without equal Pro Carton Young Designers Award: Captivating Responsible Packaging: The 5Rs
Cartons and Plastic Sustainability Study
Pro Carton commissioned Truffula Ltd to research and write this independent report. Its information sources are all in the public domain and are individually referenced. The report is intentionally transparent, analysing the advantages and disadvantages of plastic and cartonboard from a technical and environmental standpoint.
Circular v Linear Economy
A simplified illustration comparing the principle of the Circular Economy with a Linear Economy.
The Importance of Sustainability in Packaging
A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.
Award Brochure 2017
Established more than 20 years ago, the Carton Excellence Award is Europe’s most prestigious competition for cartonboard packaging. Cartonboard is well known to be one of the most sustainable packaging materials but it is also one of the best in communicating premium brand values as can be seen from the winners of the 2017 Awards.
Myths and Facts
Environmental issues related to packaging are a source of misconceptions or “myths”. This series of nine Infographics aims to debunk the myths surrounding paper packaging and cartons and confront them with the facts.
Carton Life Cycle Chart
Pro Carton has designed a chart to illustrate the circularity and sustainability of the carton's life cycle.
Pro Carton ECMA Award 2016
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.
All texts can be found in five languages on www.procarton.com website.
Pro Carton Magazine 2016
Marketing Trends: The future belongs to cartonboard Brands & Markets: The online extremist Design/Awards: Here are the winners Events: “No more plastic!” Studies: Billions of advertising contacts Sustainability: New Pro Carton carbon footprint
Touchpoint Study
The Touchpoint Study 2015, the first of its kind worldwide, shows the number of gross contacts achieved by cartons with consumers as well as the value of its contribution to marketing and advertising. It provides a realistic calculation base for comparing the performance of cartons as a communication channel. This brochure offers valuable insights on the use of packaging, giving an impression of the billions of touchpoints available.
Pro Carton Infographics
Pro Carton has updated their striking infographics to demonstrate the sustainability of cartonboard packaging.
Pro Carton ECMA Award 2015
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers. The brochure is available only in English, all the descriptions in five languages with photos in print quality in the section "Awards" on this website.
Multichannel Packaging
Multi-channel is changing retail structures – and this also affects packaging. As a consequence, Pro Carton commissioned the EHI Retail Institute to conduct the following study: "Multi-channel: requirements, trends and potentials for product packaging in E-Commerce“. 80 per cent of the retail trade regard cartons as the packaging of choice.
Pro Carton Sustainability Poster Bag
Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. All infographics are also available from Pro Carton as carrier bag for documents – opened, the bag turns into a poster with all of the series.
Pro Carton Magazine 2015
Marketing: Sustainability and Individuality Brands & Markets: Retail Revolution Design/Awards: The Winners Events: Pro Carton ECMA Congress Studies: Challenge “Multi-channel“ Sustainability: Circular Economy
Pro Carton ECMA Award 2014
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.
All texts can be found in five languages on www.procarton.com website.
Pro Carton Magazine 2014
Marketing: The slower you move, the faster you die! Brands: Say it with a carton Design/Awards: Cartons on tour Events: What’s up on Cartons? Multiple Challenges ahead Studies: Trend 2014: A Good Feeling Sustainability: European paper and board industry
Pro Carton ECMA Award 2013
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.
All texts can be found in five languages on www.procarton.com website.
Pro Carton Magazine 2013
Marketing: 10 crucial consumer trends 2013 Brands: McDonald‘s: Leadership for change at scale Design/Awards: Creativity wherever you look Events: Packaging: a medium in the digital age Studies: The rise of new values Sustainability: Pro Carton’s good environmental story continues
Pro Carton ECMA Award 2012
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets have been awarded for fifteen years now and are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.
All texts can be found in five languages on procartonecmaaward.com website.
Cartonboard Packaging : A Resource and Carbon Efficient Packaging Solution
Pro Carton’s latest brochure explains cartonboard packaging’s approach to Sustainability, Resource Efficiency and Carbon Footprint. It demonstrates that cartons have a strong environmental story to tell and highlights the carbon benefits of choosing cartonboard packaging.
Pro Carton Magazine 2012
Brands: The origin of brands Marketing: Scenario 2012 Studies: The packaging effect Design-Awards: The summit of packaging design Events: Pro Carton Congress Sustainability: Maximum utilisation of resources
Packaging: a medium with considerable power
A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.
Pro Carton ECMA Award 2011
The annual Pro Carton/ECMA Awards for outstanding carton packaging on the markets have been awarded for sixteen years now and are among the most coveted awards in their category. The prize-winning concepts have provided many a springboard for further ideas, especially as sustainable packaging solutions are becoming increasingly important and are in high demand by consumers.
All texts can be found in five languages on procartonecmaaward.com website.
Pro Carton Magazine 2011
Brands: Nature – a blueprint for success Marketing: Going cartonboard in the coming decade Design-Awards: Success for Cartons Events: Luxepack Sustainability: New ISO-Standard
Pro Carton ECMA Award 2010
Year for year the entries to the Pro Carton/ECMA Award for especially successful carton boxes excel in terms of quality. The Award 2010 has set new standards - not only in terms of elegance – but also in terms of design and sustainability. At www.procartonecmaaward.com you can review ten fascinating success stories: ten impressive examples for successful cooperation in the Supply Chain – with comprehensive background stories, comments by the jury and magnificent photos.
Sustainability and Cartonboard Packaging - UPDATE 2010
How do the three pillars of sustainability relate to cartonboard packaging? Pro Carton has published a brochure which gives folding cartons’ perspective on Respecting the Environment; Cartonboard Packaging and Society and Value Creation.
Cartons and Carbon Footprint
Pro Carton’s brochure clearly explains cartonboard packaging’s approach to fossil and biogenic carbon. It describes the carbon footprint part of the cartonboard and carton industry’s strong environmental story and highlights the carbon benefits of choosing cartonboard packaging.
Pro Carton Study: Is Sustainability in Packaging Important?
Consumer Attitudes on Packaging & Sustainability: An new report, commissioned from GfK by Pro Carton, shows unequivocally that Sustainability in packaging is important and consumers are interested in, and concerned about this issue. Over 64% of respondents said that packaging should consist of environmentally friendly materials and over 55% felt that packaging should contain as little plastic as possible.
Pro Carton ECMA Award 2009
They have to protect a product through the supply chain; they have to appeal to consumers on the retailer shelf; they have to carry a wide variety of information that is easy to read; they have to be easy to open, close and use in the home and finally they are increasingly being seen by brand owners as an ideal form of advertising at the very point where the decision to purchase is actually made. These wide variety of needs make designing and manufacturing a carton difficult but it is increasingly obvious that carton makers in Europe meet this challenge day after day after day.
Limbic packaging report
This report, comissioned from Gruppe Nymphenburg in Germany, looks at how the brain reacts to packaging and how different types of packaging design can appeal to different types of people. It looks in depth at how different groups of people react to various shapes and types of packaging and gives an indepth insight into purchasing habits by different types of people.
Cartons promote brands
A report on this study was launched in March 2008. It looks at recognition speeds at the point of sale of different types of packaging and the study was conducted in 6 European countries.
Packaging Requirements of the over 60's
This publication looks in detail at the packaging requirements and needs of the over 60 age group. Detailed market research was undertaken on behalf of Pro Carton to establish the likes and dislikes in terms of packaging of this growing sector of the population.
The Retail Ready Packaging report
This report summarises a study into the attitudes and feelings of both retailers and brand owners toward the future development of RRP. It looks at the satisfaction with current RRP and also at the views on what improvements are required. Printed copies are available from your local Pro Carton office or you can download a copy.
Prism Report
This report commissioned from Prism by Pro Carton looks at the interface between Cartons and flexible packaging. It covers such aspects as the current markets, expectations for the future and the perceptions of both brand owners and retailers regarding these different packaging materials.
