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THE JURY | COMMENTS FROM SATKAR GIDDA
A phenomenal number of entries, more than double last year, just shows how this competition has grown, increased in recognition and motivated students all across Europe to be inventive, creative and innovative.
This particular competition is for free thinkers, unhindered and unconstrained by production parameters and that has been evidenced by the diversity of the entries. There is something quite joyous about seeing a carton concept or construction that you never thought could be used in a particular way. The easy way to put that is to say ‘not seen that before’ and whilst there were several of these, it was also evident that some students had identified a need or a specific problem and had created something to address that. I must also commend some entries on their level of finish. These entries looked like the finished article that you would actually buy.
Going forward, my advice to students and teachers would be to put yourselves in the shoes of the judges. Look at the entry and consider, ‘Will the judges understand my idea and the reasons behind it. Will the judges understand how it works’.
We want you to sell the idea and the detail. Put into words what you would say to the judges if you were there in front of them, to convince them that you have the best entry. Discuss the benefits and the merits of your idea.
Satkar Gidda,
Chairman of the Jury
SATKAR GIDDA
CHAIRMAN OF THE JURY
Satkar Gidda studied Business Studies and Marketing and has worked 6 years in Sales, Trade Marketing and Brand Marketing for RHM Foods and Nestle followed by 30 years as Sales & Marketing Director of SiebertHead, the longest established brand and packaging design consultancy in the UK. Since March 2020, Satkar operates as an independent consultant.
PHILIPP FREYMÜLLER
MM PACKAGING INTERNATIONAL
After obtaining his Master’s Degree in Business Administration, Philipp started his career in the Metal Industry with Berndorf AG in 1993 as International Sales Manager. In 1998, he joined MM Board & Paper as Marketing Manager. From 2006, Philipp was Managing Director of the Mayr-Melnhof Packaging production unit in Alzira (Spain) and Head of Sales Western European Region for Mayr-Melnhof Packaging International Group. From 2008, Philipp Freymüller has been Business Unit Director of Mayr-Melnhof Packaging International in Vienna, since 2020, he is Group Sales & Marketing Director MMP International.
ANDREA BOTTAN
ANDREA BOTTAN, NESTLÉ
Since 2014, Andrea Bottan has been Regional Strategic Buyer, Solidboard, at Nestrade S.A. – Procurement Division, in Vevey (Switzerland), as well as Zone EMENA Lead Buyer at Nestlé Italiana SpA, Assago. Born in 1982, he has worked with Nestlé since 2007. In 2009, he became Regional Demand and Supply Planner at the CESM (Coffee Ensuring Supply Management) Team and in 2011 he became Regional Demand and Supply Planning Manager for Nestlé Adriatic South region before taking on his current role.
PHILIPP FREYMÜLLER
PHILIPP FREYMÜLLER, MAYR-MELNHOF PACKAGING INTERNATIONAL
After obtaining his Master’s Degree in Business Administration, Philipp started his career in the metal Industry with Berndorf AG in 1993 as International Sales Manager. In 1998, he joined Mayr-Melnhof Karton as Marketing Manager. From 2005, Philipp was Managing Director of the Mayr-Melnhof Packaging production unit in Alzira (Spain) and Head of Sales Western European Region for Mayr-Melnhof Packaging International Group. Since 2008, Philipp Freymüller has been Business Unit Director of Mayr-Melnhof Packaging International in Vienna.
PETER KLEIN SPROKKELHORST
PETER KLEIN SPROKKELHORST (ADVISOR TO THE JURY)
After being trained as a mechanical engineer, Peter Klein Sprokkelhorst decided to join the paper-processing industry. In 1982 he became managing director of Zedek Deventer Holland (which today belongs to the Smurfit Kappa Group) and turned the company into a major display and packaging supplier in Europe. He retired in 2008, but with 45 years of experience is still active as an independent consultant.
