Tensum

• Entrant name: Elena Ghețu
• Institute: University of Arts and Design - Cluj-Napoca
• Lecturer: Paul Cheptea
• Pro Carton Young Designers Award 2025

Tensum is an alternative concept for condom packaging that brings a bold and cheeky twist. Shaped like a miniature book, each red page reveals a condom paired with a flirtatious message. The design encourages playful interaction as users flip through the book. Crafted entirely from recycled materials, the minimalist black cover keeps things discreet and understated, while the vivid red interior hints at something more daring. Sparking conversation, this design shows that safety doesn’t have to be boring.