Lindt Enigma Box

• Carton Converter: MM Packaging GmbH (Plant: MM Premium Vienna)
• Brand Owner: Lindt & Sprüngli
• Structural Designer: Packaging Development Center, MM Premium Vienna
• Graphic Designer: Packaging Development Center, MM Premium Vienna
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards 2025

Introducing the Enigma Box – an innovative folding carton developed by *redacted for Lindt & Sprüngli that transforms packaging into an interactive experience. Made from *redacted, the design combines embossing, gold hot stamping, and a double-sided adhesive tape with finger lift, delivering both premium aesthetics and secure functionality.

What makes the Enigma Box truly unique is its patented mechanical locking system: the box can only be opened by entering the correct code using side buttons. These unlock the inner tray step by step—only when pressed in the correct order. The code itself remains hidden until the consumer scans a QR code, which leads to a custom digital riddle or online game. This link between physical packaging and digital interaction adds surprise, emotion, and curiosity to the unboxing experience.

The structural design is both robust and playful, offering a large surface area for impactful graphic storytelling while integrating a discreet and clever opening mechanism. The system is scalable across various formats and is ideal for gifting occasions or seasonal product launches.

With the Enigma Box, packaging becomes part of the gift: a moment of suspense, discovery, and joy that makes every unboxing unforgettable.