2012-10-30

Strategic packaging with Packvertising

Leave a Comment

“Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards”, says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.

More …

Leave a Comment

Your email address will not be published. Required fields are marked *


Pro Carton members, patrons, partners

Barcelona Carton
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
Mayr-Melnhof Karton
Mel
Kartonsan
International Paper
Iggesund
Fiskeby
CAREO, Reno de Medici and Cascades
Buchmann Karton
Billerudkorsnas
Kotkamills
BOBST
Heidelberg
Sappi
ECMA