Reports and Studies - Pro Carton - Association of European Carton and Cartonboard Manufacturers

Packaging: a medium with considerable power

A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

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Pro Carton Study: Is Sustainability in Packaging Important?

Consumer Attitudes on Packaging & Sustainability: An new report, commissioned from GfK by Pro Carton, shows unequivocally that Sustainability in packaging is important and consumers are interested in, and concerned about this issue. Over 64% of respondents said that packaging should consist of environmentally friendly materials and over 55% felt that packaging should contain as little plastic as possible.
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Limbic packaging report

This report, comissioned from Gruppe Nymphenburg in Germany, looks at how the brain reacts to packaging and how different types of packaging design can appeal to different types of people. It looks in depth at how different groups of people react to various shapes and types of packaging and gives an indepth insight into purchasing habits by different types of people.

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Cartons promote brands

A report on this study was launched in March 2008. It looks at recognition speeds at the pouint of sale of different type of packaging and the study was conducted in 6 European countries.

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Packaging Requirements of the over 60's

This publication looks in detail at the packaging requirements and needs of the over 60 age group. Detailed market research was undertaken on behalf of Pro Carton to establish the likes and dislikes in terms of packaging of this growing sector of the population.

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The Retail Ready Packaging report

This report summarises a study into the attitudes and feelings of both retailers and brand owners toward the future development of RRP. It looks at the satisfaction with current RRP and also at the views on what improvements are required. Printed copies are available from your local Pro Carton office or you can download a copy.

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Prism Report

This report commissioned from Prism by Pro Carton looks at the interface between Cartons and flexible packaging. It covers such aspects as the current markets, expectations for the future and the perceptions of both brand owners and retailers regarding these different packaging materials.

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