News
Brands & Markets - Experts
Battle of the shelves
29th April 2013
Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.
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Marketing Trends - Experts
What makes packaging successful?
29th April 2013
The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.
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Design/Awards - Experts
Structures that pay dividends
2nd April 2013
Structural design is not only useful for the presentation of premium products. It can improve both the usability of the packaging as well as its sustainability. ”Consumers are grateful when they see that someone has taken their needs seriously“, says Olaf Barski of Barski Design. Pro Carton interviewed him.
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Marketing Trends - Studies
Smart Packaging on the Horizon
2nd April 2013
A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.
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Design/Awards - Events
Call for entries: Pro Carton/ECMA Award 2013
25th February 2013
There is hardly a better opportunity for demonstrating the innovative power and creativity of cartons than the Pro Carton/ECMA Award, Europe's most significant award for carton packaging. All partners of the Supply Chain – cartonboard and carton industry, designers, brand owners and the trade – are cordially invited to participate, final date for entries is 6. June 2013.
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Brands & Markets - Experts
Cartons are unbeatable in the long term
25th February 2013
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.
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Design/Awards - Events
Cartons on tour
25th February 2013
The award winning cartons of the Pro Carton/ECMA Award feature the best cartons on the market in the categories Carton of the Year, sustainability, innovation and eight different product categories. Since 2011 the award winners tour Europe - and the number of stops is growing. If you would like to utilise the roadshow, you are welcome at Pro Carton.
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Sustainability - All
Leadership for change at scale
28th January 2013
Serving 15 million customers in Europe every day requires a lot of packaging – but the iconic packaging at McDonald's is becoming a poster child for sustainability. "We have a pioneering spirit at McDonald's", says Jacqui Macalister, responsible for sustainability in McDonald's European Supply Chain "we want to be on the leading edge of developments". Pro Carton asked her what the McDonald's packaging team is currently focusing on…
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Marketing Trends - All
10 crucial consumer trends 2013
28th January 2013
The institute "trendwatching.com“ has predicted 10 trends for the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.
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Sustainability - All
“Cartonboard Packaging : A Resource and Carbon Efficient Packaging Solution”. New brochure from Pro Carton now available
4th December 2012
Pro Carton’s latest brochure explains cartonboard packaging’s approach to Sustainability, Resource Efficiency and Carbon Footprint. It demonstrates that cartons have a strong environmental story to tell and highlights the carbon benefits of choosing cartonboard packaging.
Click here to download a pdf of the brochure in English
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Click here to download a pdf of the brochure in English
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