Welcome to Pro Carton
Pro Carton is the European Association of Carton and Cartonboard manufacturers. Bringing together two elements of the supply chain, its main purpose is to promote the use of cartons and cartonboard as widely as possible. Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging chain of the most up to date developments in the industries as well as offering various other events, reports and activities to help brand owners, retailers and designers understand what is happening in the field of cartons and cartonboard.
The Award for the Best Carton Packaging of the Year 201325th February 2013
There is no better opportunity than the Pro Carton/ECMA Award, Europe's most important award for packaging made of cartonboard, to demonstrate how innovative and creative cartons are. Make the most of this opportunity to showcase your best carton designs! All partners in the packaging supply chain are welcome to participate – the cartonboard and carton industry, designers, brand owners and the retail trade.
Pro Carton Magazine 20138th April 2013Marketing: 10 crucial consumer trends 2013
Brands: McDonald‘s: Leadership for change at scale
Design/Awards: Creativity wherever you look
Events: Packaging: a medium in the digital age
Studies: The rise of new values
Sustainability: Pro Carton’s good environmental story continues
Download (PDF) in English
Printed Version in English available at Pro Carton (click here)
Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.
The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.