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"It is generally acknowledged that cartonboard is the most sustainable type of packaging. We have intensified our efforts to expound on this advantage." Roland Rex, President of Pro Carton, summarises the situation and takes a look at the future.

Touchpoint Study

The Touchpoint Study, the first of its kind worldwide, shows the number of gross contacts achieved by cartons with consumers as well as the value of its contribution to marketing and advertising. It provides a realistic calculation base for comparing the performance of cartons as a communication channel. This brochure offers valuable insights on the use of packaging, giving an impression of the billions of touchpoints available.

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Pro Carton Sustainability Poster Bag

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. All infographics are also available from Pro Carton as carrier bag for documents – opened, the bag turns into a poster with all of the series.

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Pro Carton publishes a wide range of different books, reports, leaflets etc.

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Latest News

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Packaging provides billions of effective advertising contacts


Sustainability in five languages


The future belongs to cartonboard


Infographics 6: Recovery and Recycling


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Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard as widely as possible

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Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging supply chain of the most up to date developments in the industries

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