Welcome to Pro Carton
Pro Carton is the European Association of Carton and Cartonboard manufacturers. Bringing together two elements of the supply chain, its main purpose is to promote the use of cartons and cartonboard as widely as possible. Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging chain of the most up to date developments in the industries as well as offering various other events, reports and activities to help brand owners, retailers and designers understand what is happening in the field of cartons and cartonboard.
CD Cartondruck AG, 74182 Obersulm
Finalist Beauty & Cosmetics 2007
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Finalist Beauty & Cosmetics 2007
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Featured Items
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Pro Carton Magazine 201128th April 2011This printed issue of the Pro Carton Newsletters is published annually as a ”Re view“ for referral and archiving. Register NOW for this service and receive two to three highly current news every month free of charge.
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VIDEO: Pro Carton/ECMA Award 2011 Jury16th September 2011In 2011, companies from 15 European countries participated in the Pro Carton/ECMA Awards. At 114 entries, the number of entered packaging concepts was the second highest ever.
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Latest News
Marketing Trends - Events
2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension
21st December 2011
Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will show how successful marketing connects packaging with information and advertising. Registration is open immediately.
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Design/Awards - Experts
A Fan of Cartons
21st December 2011
Born in Sweden, he was, during almost 40 years, responsible for the development of creative design solution for strategic brands of Nestlé: Lars Wallentin. “For those of you who are afraid to design good packaging – this book was made to give you the courage”, he says. And, little to our surprise: he is a fan of cartonboard packaging.
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Marketing Trends - Events
Beyond the brand
30th November 2011
The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively – regardless of logo. All five senses should be incorporated into branding. One of the results: especially the tactile factors have so far been underestimated. An area where cartonboard packaging can certainly score points.
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Sustainability
Pro Carton launches new Resource Efficiency section on its website.
30th November 2011
The European Commission has made a resource-efficient Europe a key element of its future strategy. The new website explains how the cartonboard packaging industry, which already has a good record on efficiency and improving environmental performance, is responding to this new challenge.
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