Welcome to Pro Carton
Pro Carton is the European Association of Carton and Cartonboard manufacturers. Bringing together two elements of the supply chain, its main purpose is to promote the use of cartons and cartonboard as widely as possible. Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging chain of the most up to date developments in the industries as well as offering various other events, reports and activities to help brand owners, retailers and designers understand what is happening in the field of cartons and cartonboard.
Pro Carton/ECMA Carton Award 201320th September 2013
2013 has been an exceptional year for the Pro Carton/ECMA Award. The interest in new ideas in the fields of cartonboard and cartons has increased significantly, as indicated by the growing number of entries: nearly a third of companies have participated for the first time – we have never had that many newcomers for the Award.
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
People want to feel better in 2014. Two topics will have a major influence on the market for packaging: sustainability is one and includes the manufacturing of products, the other is the revolution in the retail trade due to the continued boom in mobile technology. Pro Carton has summarised the current forecasts of international trend agencies and added its own comments.
Consumer behaviour is changing as more consumers adopt a digital life-style. In this context, packaging plays a very important role in transmitting quality and brand values of a product, first on a screen and then at home when the physical product is delivered.
Today, Pro Carton launches a new website which shows how cartonboard packaging is the ideal medium for this role, by enabling intelligent packaging solutions which are creative and innovative, on a sustainable substrate.