Pro Carton

Welcome to Pro Carton

Pro Carton is the European Association of Carton and Cartonboard manufacturers. Bringing together two elements of the supply chain, its main purpose is to promote the use of cartons and cartonboard as widely as possible. Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging chain of the most up to date developments in the industries as well as offering various other events, reports and activities to help brand owners, retailers and designers understand what is happening in the field of cartons and cartonboard.

Cartonnagefabriek D. Miedema BV
Cartonnagefabriek D. Miedema BV
Winner Pro Carton/ECMA Award - Most Innovative Carton 2002
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Latest News

Battle of the shelves
Brands & Markets - Experts
Battle of the shelves
29th April 2013

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.


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What makes packaging successful?
Marketing Trends - Experts
What makes packaging successful?
29th April 2013

The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.


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Structures that pay dividends
Design/Awards - Experts
Structures that pay dividends
2nd April 2013
Structural design is not only useful for the presentation of premium products. It can improve both the usability of the packaging as well as its sustainability. ”Consumers are grateful when they see that someone has taken their needs seriously“, says Olaf Barski of Barski Design. Pro Carton interviewed him.

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Smart Packaging on the Horizon
Marketing Trends - Studies
Smart Packaging on the Horizon
2nd April 2013
A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.

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