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This year, the Pro Carton ECMA Award celebrates its 20th anniversary. Submission details and entry forms are now available online. During the past 20 years, this widely acclaimed competition has become the most prestigious European prize for cartonboard packaging.

Touchpoint Study

The Touchpoint Study, the first of its kind worldwide, shows the number of gross contacts achieved by cartons with consumers as well as the value of its contribution to marketing and advertising. It provides a realistic calculation base for comparing the performance of cartons as a communication channel. This brochure offers valuable insights on the use of packaging, giving an impression of the billions of touchpoints available.

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In response to the question, “Sustainability yes, but how?!”, Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer. At the recent joint marketing event of Pro Carton and Propak Austria in Vienna, she made it absolutely clear that the opportunities offered by cartons are by no means exhausted.

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Pro Carton publishes a wide range of different books, reports, leaflets etc.

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Submit entries now: Pro Carton ECMA Award 2016


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Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard as widely as possible

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Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging supply chain of the most up to date developments in the industries

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Pro Carton members, patrons, partners