Home - Pro Carton - Association of European Carton and Cartonboard Manufacturers

Welcome to Pro Carton

Pro Carton is the European Association of Carton and Cartonboard manufacturers. Bringing together two elements of the supply chain, its main purpose is to promote the use of cartons and cartonboard as widely as possible. Operating across Europe with links in other parts of the world, Pro Carton seeks to inform the whole of the packaging chain of the most up to date developments in the industries as well as offering various other events, reports and activities to help brand owners, retailers and designers understand what is happening in the field of cartons and cartonboard.

Cartonnagefabriek D. Miedema BV
Winner Pro Carton/ECMA Award - Most Innovative Carton 2002
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Featured Items

The Award for the Best Carton Packaging of the Year 2013

25th February 2013

There is no better opportunity than the Pro Carton/ECMA Award, Europe's most important award for packaging made of cartonboard, to demonstrate how innovative and creative cartons are. Make the most of this opportunity to showcase your best carton designs! All partners in the packaging supply chain are welcome to participate – the cartonboard and carton industry, designers, brand owners and the retail trade.

Click here to download a pdf of the brochure in English
Pro Carton Magazine 2013

8th April 2013

Marketing: 10 crucial consumer trends 2013
Brands: McDonald‘s: Leadership for change at scale
Design/Awards: Creativity wherever you look
Events: Packaging: a medium in the digital age
Studies: The rise of new values
Sustainability: Pro Carton’s good environmental story continues

Download (PDF) in English
Printed Version in English available at Pro Carton (click here)

Latest News

Brands & Markets - Experts

Battle of the shelves

29th April 2013

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.

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Marketing Trends - Experts

What makes packaging successful?

29th April 2013

The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.

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Design/Awards - Experts

Structures that pay dividends

2nd April 2013

Structural design is not only useful for the presentation of premium products. It can improve both the usability of the packaging as well as its sustainability. ”Consumers are grateful when they see that someone has taken their needs seriously“, says Olaf Barski of Barski Design. Pro Carton interviewed him.

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Marketing Trends - Studies

Smart Packaging on the Horizon

2nd April 2013

A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.

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