The core idea was to make Iglo packaging more consumer friendly. The result is the first packaging solution for fish fingers with easy handling, easy opening, easy closing, easy storage and easy disposal. This includes an integrated tear strip in the brand look. Feedback from the retail trade and consumers was highly positive. The German Iglo Marketing has decided to also offer the vegetarian and spinach fingers in the new carton design. Iglo Austria and Iglo Portugal have also already introduced the innovation.