Konditorei Reschinsky

• Entrant name: Lena Gundacker
• Institute: New Design University St. Pölten
• Lecturer: Ulrike Pötschke
• Pro Carton Young Designers Award 2021

“Konditorei Reschinsky“ is a praline pack design for a small Austrian confectioner. A key focus of this packaging is its recyclability – the packaging is refillable and can also be used to store jewellery. The visual design is based on sharing special moments with loved ones and also taking special moments for yourself! The design, printed on wrapping paper, showcases the confectionery. Printed on the inside of the packaging is information about the praline and the confectioner. The packaging is made from cardboard, lightweight SnapPap paper and superglue. The drawers which nestle gently back into their original position do so with mini magnets.