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Playful Carton
- Carton Converter: Parksons Packaging
- Brand Owner: Mondelez India Foods
- Structural Designer: Parksons Packaging
- Graphic Designer: Ogilvy India
- Cartonboard Manufacturer: Outer Sleeve: JK Paper | Inner Packs: N R Agarwal Industries
- European Carton Excellence Awards
In this packaging, cartonboard replaced plastic, while the playful character of the brand and its packaging was retained. The carton becomes a toy in its own right; numerous ways of opening provide surprising access to the products. The design was optimised for automated production; erection and filling require minimum manual handling. The market response has been very positive and the first YouTube videos are already online.
