Cosmetic Line Anne Geddes

In touch with nature

• Carton Converter: Lucaprint S.p.A.
• Brand Owner: Anne Geddes distributed by Italian Cosmetics
• Structural Designer: R&D Lucaprint S.p.A.
• Graphic Designer: Joe Velluto
• Cartonboard Manufacturer: Favini
• European Carton Excellence Awards

The objective was to create a 100 % natural packaging which fits the Anne Geddes brand and product range. The result is an elegant “green” carton, embossed and printed both inside and out. The colour, with minute “natural” specks, gives the packaging a sympathetic, ecological look. The tactile feel is also exceptional as the raw material consists of agro-industrial waste products, which gives an “organic” impression.