Consumer Perception Studies

Each year, Pro Carton conducts a comprehensive consumer survey to better understand public attitudes towards packaging, sustainability and material preferences across Europe.

The survey gathers insights from thousands of consumers, exploring how environmental concerns, recycling behaviour and purchasing decisions are evolving. It provides valuable data on perceptions of cartonboard compared to other packaging materials, as well as expectations around climate impact, circularity and responsible sourcing.

By tracking trends year on year, the survey offers an important benchmark for the industry — helping brand owners, retailers and packaging producers align innovation and communication with consumer priorities.