illycaffè SpA X-Caps

• Carton Converter: Lucaprint s.p.a.
• Brand Owner: illycaffè SpA
• Structural Designer: Lucaprint s.p.a.
• Graphic Designer: Lucaprint s.p.a.
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards 2025

The packaging for illycaffè SpA X-CAPS blends the brand’s signature elegance with functionality. A sleek, silver-toned outer surface enhances print sharpness and colour contrast, while subtle embossed graphics convey precision, craftsmanship, and attention to detail, hallmarks of the illycaffè SpA brand.

Crafted from premium FSC-certified cartonboard, the pack delivers a refined tactile experience that reinforces its premium positioning. Compact and practical, the structure ensures secure protection and intuitive organisation. Each capsule is individually sealed and securely housed, making storage and handling simple and efficient for consumers.

Internally, a meticulously designed divider system maximises protection and stability while optimising available space. A centrally placed glue spot reinforces the tray, adding strength and structural cohesion throughout. The packaging is also designed for top-load filling during production, ensuring compatibility with existing machinery and efficient line integration.

The result is a modern, coherent, and instantly recognisable pack. Every element has been purposefully considered to support ease of use, protect product integrity, and reflect illycaffè SpA’s enduring commitment to excellence and sustainability.