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Cartonboard is more

• Carton Converter: rlc packaging group, Leunisman
• Brand Owner: Unilever
• Structural Designer: brandpack Gmbh
• Graphic Designer: Unilever
• Cartonboard Manufacturer: Stora Enso
• rlc packaging group rlc packaging group, Leunisman
• European Carton Excellence Awards

The briefing: to replace the previous packaging made entirely of PET, which tended to crack quickly, through a hybrid packaging made of cartonboard with a significantly lower plastic ratio. The new design allows viewing the product from three sides. The holistic approach was of overall importance: construction, production and packaging processes are perfectly aligned.