strellson loaded

Sporting ribbon

• Carton Converter: Carl Edelmann GmbH
• Brand Owner: Holy Fashion Group, Strellson AG; License: Mäurer & Wirtz
• Structural Designer: Carl Edelmann GmbH
• Graphic Designer: Peter Schmidt Group
• Cartonboard Manufacturer: Sappi Alfeld GmbH
• European Carton Excellence Awards

The briefing was to create a new way of closing packaging using only cartonboard and a textile ribbon. The challenge was the combination of a textile and a printed ribbon. The textile element is part of the brand’s sporty appeal.