The “Roll-Up“ is an inventive take on your regular Christmas selection box, which challenges the huge amount of packaging used in traditional boxes – and injects some fun. It is designed to be pulled open like a cracker – the top contains a purple ribbon with a snapper that recreates the bang of a cracker when pulled apart.
The “Roll-Up“ unravels to reveal the chocolates which are held in a weave on one single side of cartonboard. The decorative design inside can be modified to suit different age ranges. QR codes hidden underneath the chocolates direct the consumer to tailored activities.
I really like the design of the “Roll-Up Selection Box“ because through clever construction, it removes the need for a plastic fastener, which has always been a problem in this market. Not only is the plastic component removed but the design creates a really interactive way of opening the selection box. All in all, a very smart piece of packaging design that solves an issue through great design thinking and execution. Jury comment by Dr. Janet Shipton