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Extremely Convenient
- Carton Converter: Graphic Packaging International
- Brand Owner: Nestlé
- Structural Designer: Robert Ackroyd – Graphic Packaging International Leeds
- Graphic Designer: Robert Ackroyd – Graphic Packaging International Leeds
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2019
Looking to serve the needs of modern consumers, Nestlé wanted to create a convenient, out of home pack to stand out in the cluttered cereal aisle, improve functionality, convenience and quality for consumers as well as focus on environmental aspects such as recyclability. An innovative cube-shaped design which features a bag-in-box concept allows consumers to eat the cereal directly from the box as the specially designed bag inside allows milk to be added directly to the cereal.
