Nestlé After Eight Premium Easter Egg

Feelings of Easter

• Carton Converter: Graphic Packaging International
• Brand Owner: Nestlé
• Structural Designer: Graphic Packaging International
• Graphic Designer: Nestlé
• Cartonboard Manufacturer: BillerudKorsnäs
• European Carton Excellence Awards

Impressed by GPI team’s innovative concept, Nestlé adapted its strategy in order to progress this specific design for their After Eight Easter Egg carton. The design enables the consumer to acknowledge at one glance the unmistakable colour signature and clock silhouette of the After Eight brand, creating an emotional and nostalgic connection with the product. In addition, GPI designers have developed a clever insert to hold the product securely in place without the need for vacuum forming.