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Beauty from within
- Carton Converter: A&R Carton Graz
- Brand Owner: Von Erl
- Structural Designer: Heinz Steinkellner, Mario Rassi (A&R Carton Graz)
- Graphic Designer: Steve Graham, Art Director, MUT Agency
- Cartonboard Manufacturer: Metsä Board
- AR Packaging Group A&R Carton Graz
- European Carton Excellence Awards 2016
This carton is a magnificent example of the options offered by cartonboard. The idea was to replace an existing pack through a better one in every respect: the customer wanted an even more sustainable pack than before, it was to be easy to handle while being robust and efficient for storage. The benchmark was high and one thing was clear: the answer could only be cartonboard.
Jury Comments
From the front face the carton looks like a refined, premium pack with lovely embossing, hot foil and varnishes. It is not until you open it that the My. Von Erl pack really creates that ‘wow’ moment. Without the use of any other material other than cartonboard, the pack holds together - and presents beautifully - all of the elements and extras needed for this eCigarette product. The board engineering is truly impressive.