It’s Just … My Box of Great British Fish & Chips

Crisp Classic

• Carton Converter: The Alexir Partnership
• Brand Owner: DHL
• Structural Designer: The Alexir Partnership
• Graphic Designer: British Airways
• Cartonboard Manufacturer: Les Papeteries de Vizille
• European Carton Excellence Awards 2015

New packaging for an absolute classic is always fraught with risk: unusual design is generally criticised initially. In this case, this could prove difficult. The friendly appearance, recreational feeling, convenient handling and appetising presentation – including smart ventilation – of the crisp, fresh contents are all entirely convincing.