Flying Orchids

Topsy Turvy Flowers

• Carton Converter: Smurfit Kappa Zedek
• Brand Owner: Ter Laak Paardekooper
• Structural Designer: Ronald Sterk
• Graphic Designer: Ter Laak Paardekooper
• Cartonboard Manufacturer: MM Board & Paper
• European Carton Excellence Awards 2021

The initial challenge for this pack was to be able to hold an orchid plant upside down! The carton size and shape ensures that the product displays well, is fully protected through the supply chain and is easy to pack and handle. The interior of the giftpack is created 100% from recyclable cartonboard which also functions as an easy-to-carry handle. The gift pack is simply and colourfully printed and has an unusual shape – features which combine to make it highly visible.