This packaging was designed with customers in mind and a focus on the customer benefit: a small box in an attractive pocket size including everything needed for a roll your own cigarette. The result is a revolutionary two part solution. Gentle pressure on the lower right corner dispenses a filter and cigarette paper. There were a number of reasons for using cartonboard: in particular sustainability, but also simplicity, the life cycle of the product, the costs and excellent performance. The customer reported a ten per cent increase in sales.