This box is actually a generic premium box for the entire range. It can be used for all the different types of champagne in the Cuvée Collection. Adding a small extra bottom element which easily locks on to the folding carton makes the packaging specific to the contents. This allows the cartons to be produced in a bigger run, avoiding extra tooling and set-up costs and waste. A combination of soft touch varnish with glossy elements and micro structures creates a high level of touch and feel.