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Sympathy and purity
- Carton Converter: Edelmann
- Brand Owner: biovotion
- Structural Designer: Edelmann
- Graphic Designer: Veikko Rihu (Infinity)
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards
The basic idea behind this concept was to avoid rattling and other noises, as this reflected the philosophy of the product: discrete quality. The high white ratio provides a feeling of purity and naturalness, the use of colour on the inside is for reasons of functionality, making opening an experience as well as guiding the user visually through the process of unpacking.
