The well-organised deep freezer
A novel concept, as the selling of individual ice creams was not common practice in retailing. The upper part of the display can be removed via a tear strip, the eight ice cream bars are positioned neatly underneath.
A deceptively simple looking carton that was ideally designed to fulfil the function of containing frozen items during transport and then being simple to convert to a display and dispensing tray so the products could be easily selected and removed. The tear off section worked well and the internal fitment held the products well and made them easy to remove when required.