Salt of the earth
Carton was chosen, as it offers the greatest flexibility for small batches, but also because it offers sufficient space for advertising, and, of course, because Maldon has always been packaged in cartons, making it part of the brand identity. Creative design can be tested stepwise for various batches and allows scalable activation. The salt is exported to 60 countries. Response via Social Media from customers, buyers and even end consumers, was overwhelming.