Lindt Giant Carrot

The “wow” factor

• Carton Converter: Multi Packaging Solutions
• Brand Owner: Lindt UK
• Structural Designer: Glen Dutton, Multi Packaging Solutions
• Graphic Designer: Theresa Tweedy, Multi Packaging Solutions
• Cartonboard Manufacturer: Stora Enso
• European Carton Excellence Awards

The Lindt Easter Brand Manager approached Multi Packaging Solutions with the idea of a giant carrot, inspired by the “Lindt Gold Bunny & Carrots” packaging and brand recognition of the Lindt rabbit. The carton stands upright on the shelf: with cartonboard it was possible to develop a conical shape with adequate rigidity. The solution offers attractive convenience and a positive experience when opening and reclosing. This brand new development was very successful on the UK market and will be repeated again in 2015.