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The “wow” factor
- Carton Converter: Multi Packaging Solutions
- Brand Owner: Lindt UK
- Structural Designer: Glen Dutton, Multi Packaging Solutions
- Graphic Designer: Theresa Tweedy, Multi Packaging Solutions
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards
The Lindt Easter Brand Manager approached Multi Packaging Solutions with the idea of a giant carrot, inspired by the “Lindt Gold Bunny & Carrots” packaging and brand recognition of the Lindt rabbit. The carton stands upright on the shelf: with cartonboard it was possible to develop a conical shape with adequate rigidity. The solution offers attractive convenience and a positive experience when opening and reclosing. This brand new development was very successful on the UK market and will be repeated again in 2015.
