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El factor sorpresa
- Convertidor de cartón: Soluciones de envasado múltiple
- Propietario de la marca: Lindt Reino Unido
- Diseñador de estructuras: Glen Dutton, Multi Packaging Solutions
- Diseñador gráfico: Theresa Tweedy, Multi Packaging Solutions
- Fabricante de cartón: Stora Enso
The Lindt Easter Brand Manager approached Multi Packaging Solutions with the idea of a giant carrot, inspired by the “Lindt Gold Bunny & Carrots” packaging and brand recognition of the Lindt rabbit. The carton stands upright on the shelf: with cartonboard it was possible to develop a conical shape with adequate rigidity. The solution offers attractive convenience and a positive experience when opening and reclosing. This brand new development was very successful on the UK market and will be repeated again in 2015.
