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Handy Sushi Take Away reimagines sushi takeaway packaging by replacing predominantly plastic solutions with a functional, cardboard-based alternative designed for eating on the move. With a simple, minimalistic construction, the design allows both the food and brand identity to take centre stage. The concept comes in two formats: a slim version ideal for sushi rolls and a larger version suited for mixed sushi selections. Designed with convenience in mind, it includes a built-in soy sauce holder, integrated chopstick storage and a pull-out tray for easy access to the food. Lowered tray side panels improve usability by making sushi easier to pick up. Created for food trucks, takeaway restaurants and busy lifestyles, Handy Sushi Take Away is especially practical in its smaller format, offering a comfortable one-handed eating experience.

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OpenUp is more than just a drink, it’s an invitation. An invitation to step outside, start conversations, and create moments together. Our six-pack packaging is designed to live beyond the last bottle. It transforms into either a portable speaker or a simple interactive game, encouraging people to connect, laugh, and open up to one another. Whether it’s a spontaneous evening at the park, a late-night hangout, or meeting new people for the first time, OpenUp turns small moments into shared experiences. Because sometimes all it takes is a drink, a game, and the right people to break the ice. OpenUp! …and play.

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Bloom is an interactive pop-up lipstick packaging designed to transform the unboxing experience into an emotional and memorable moment. Inspired by butterfly wings and beauty aesthetics, the packaging opens dramatically to reveal layered wing structures surrounding the lipstick product. The design combines elegant black, gold and red tones with laser-cut inspired details to create a luxurious visual identity while remaining fully cardboard-based and producible. Beyond protecting the product, Bloom creates a theatrical presentation that encourages interaction, surprise and emotional engagement. Its foldable pop-up mechanism enhances shelf impact, social media visibility and gifting appeal, offering users a premium cosmetic experience through sustainable creative cartonboard packaging.

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If you’ve ever been on a train after a long day, you probably wanted a candy, but with your bare hands, you didn’t feel like touching it. That’s why we created Una. Una is the first candy packaging system that lets you enjoy your candy in a cleaner and healthier way through a completely sustainable solution. It is the only fully cardboard packaging that allows you to enjoy the candy without touching it, unlike other products on the market that use plastic and non-sustainable materials. The packaging features an innovative cardboard spring mechanism inside two sliding boxes that makes the candy jump directly into your mouth. Additionally the name “Una” also creates a playful word association in Italian with the expression “Ne vuoi una?” (“Do you want one?”), directly referring to the candy itself and reinforcing the friendly and interactive identity of the brand.

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The idea behind the product was to rethink feminine hygiene products – especially tampons – and make their disposal more hygienic and convenient. It combines sanitary bags and tampons in a single system for home use or travelling. This objective was achieved by designing the packaging so that integrated sanitary bags – ideally made of paper – are contained directly in the lid. This allows for a discreet and clean disposal of used tampons, particularly in situations where no trash can is available or where hygienic disposal is essential. The sanitary bags are easily removed from the lid, while still providing easy access to the tampons. The packaging combines storage and disposal in one system, offering a practical, space-saving, and user-friendly solution for everyday life.

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Mox-O-Pop 100% plastic-free dry cat food carton inspired by the style of 1930s Rubberhose animation, the packaging features "Moxxy" the cat delivering a nostalgic charm to a modern more sustainable product. One of the benefits is the integrated top handle, creatively cut in between the shape of the cat ears. This handle provides functional carrying ease so that everyone can just pick it up and go on with their day. But the best feature is the self feeder on the side that opens from a perforated outline along the paper bag, which allows the food to gravitate toward the opening giving your cat what it wants, also eliminating the need for a bowl and the constant necessity to tear the package and pour the food. It’s fun, easy to use, and shows how cartonboard can be way more interactive than a boring plastic pouch.

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Fluoria is an innovative toothpaste packaging concept designed to reduce material waste and improve transport efficiency through a smart linear structure. The package minimizes empty interior space, resulting in a more compact form that uses less cardboard while still protecting the product effectively. Made from bleached kraft carton and printed on only one side, Fluoria lowers material and printing consumption, supporting a more sustainable production process. Its angled construction allows more units to fit efficiently during transportation and storage, optimizing logistics and reducing unnecessary volume. The inclined bottom surface provides additional shelf stability, improving product presentation in retail environments. An integrated euro slot also enables hanging display options, giving retailers greater flexibility in merchandising. Fluoria combines sustainability, functionality, and modern structural design into one efficient packaging solution.

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pappio redefines stationery through a modular and sustainable design concept. Made entirely from cardboard, the packaging is not discarded but becomes a functional pencil case that can be used long after purchase. At its core is a flexible system of triangular modules connected through an intuitive sliding mechanism. This allows users to freely combine, rearrange, and expand their set according to their individual needs. Whether selecting single modules or building a complete kit, pappio adapts to different creative workflows and tools. The design encourages personal expression while maintaining clarity and order. Its geometric form is both aesthetic and practical, supporting portability and ease of use. By transforming packaging into a reusable, customizable product, pappio reduces waste and offers a long-lasting alternative to conventional stationery solutions.

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Veiled Garden is a luxury perfume packaging made entirely of cardboard, designed as a refined and sustainable object. Its structure is a parallelepiped that opens through an interlocking system, gradually revealing the contents. The front features a cut-out inspired by a traditional Chinese window, which only partially reveals the interior. Inside, behind the perfume bottle, a decorative fan unfolds, displaying a contemporary interpretation of traditional Chinese landscape painting. Veiled garden plays on partial discovery: what is hidden becomes more precious, inviting the user to explore and complete the visual experience.

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Ease reimagines an emotionally sensitive everyday product: the pregnancy test. Through user research, we identified three common frustrations: no suitable place to put the test while waiting, separate instructions that create waste and confusion, and a lack of emotional support throughout the experience. Instead of conventional plastic-housed pregnancy tests, Ease uses a single test strip supported by a multifunctional carton structure. The package unfolds into clear visual instructions, eliminating the need for a separate leaflet, and can be used as a stable stand or hanging holder during the waiting period, keeping the test visible and secure without additional accessories. Replacing plastic-heavy, stereotypical test packaging, Ease offers a choice between a subtle or bold outer graphic, regaining control, for the user, over how the product is purchased and carried. After use, the packaging can be resealed for discreet storage or disposal. Ease turns packaging into guidance, functionality and reassurance when clarity.

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MİYLOW is a compassionate, portable packaging solution designed specifically for stray cats, allowing cat lovers to carry dry food easily in their bags. The primary challenge it addresses is the unhygienic and messy practice of scattering cat food directly on the ground. MİYLOW transforms from a compact, sealed cardboard package into a sturdy, self-standing feeding bowl in seconds. By integrating the packaging and the bowl into a single unit, it eliminates the need for separate plastic containers or leaving waste behind. This all-in-one design ensures that feeding our feline friends is clean, organized, and respectful to the urban environment. It offers a seamless, "grab-and-go" experience for the user while providing a dignified and hygienic dining space for cats on the streets.

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Snack Wing – a smarter way to snack at the cinema The Snack Wing is a sustainable cardboard packaging concept designed to make the cinema experience more comfortable and convenient. Its key feature is an integrated bottle holder that fits into the seat’s cup holder, using the bottle to stabilize the entire snack tray. This ensures the packaging stays securely in place, allowing for a completely hands-free movie experience.
Whether snacking solo or sharing with a friend, the extendable wings adapt to any appetite. This flexible design provides additional space when needed and ensures snacks are easily accessible from both sides.
As the ultimate 2-in-1 solution, the Snack Wing combines drinks and snacks into one compact unit. This frees up a hand while walking to the cinema, making it effortless to carry other items. Overall, the Snack Wing focuses on simplicity, practicality, and a more relaxed movie experience.

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Most perfume boxes are forgettable, disposable thin cardboard rectangles, designed to be opened once and discarded. The Diamond package defies that. Perfume packaging should be delight to our sight just like the perfume inside is delight to our sense of smell. Each fragrance is housed in a gem-like structure that doesn’t just protect the bottle, it becomes part of the product, turning the box into a display object rather than another thing that will end up in landfill. Instead of hiding on a shelf, Diamond packaging is meant to stay visible. Just like real diamonds this package is sharp, architectural, and intentional. The colour and texture shift with each scent: Youthful dreamy Pink, cool translucence for Blue, matte depth for Black, porcelain beauty for White. This isn't excess for luxury's sake, it's permanence. Where most brands design packaging to be ignored, Diamond designs it to be kept.

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The Crutch Cup Holder is a unique design solution that satisfies the needs of an overlooked category of people with an accessible product that improves their lives. The structure provides great stability for the cup filled with liquid, thanks to the double loop it forms at the top, securing the drink and attaching it firmly to the crutch in two areas around the handle. The Crutch Cup Holder is a versatile product, adjustable to multiple types of mobility aids and right for every age group. This design object is meant to be displayed and offered in coffee shops and/or bistros that sell drinks „to go”, aiding those who are physically disabled to carry whatever they bought. Made from a simple cardboard stripe, the product stands out in the market as a sustainable solution to a problem often solved with plastic.

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In an era of increasing physical inactivity and social isolation, meaningful opportunities for movement and spontaneous interaction are lacking. According to the WHO, around 31% of the global population does not get enough physical activity, affecting health and social well-being. 
Net's Play addresses this challenge by providing an accessible table tennis experience. Its integrated fold-out net transforms the packaging into part of the game, enabling users to turn almost any table into a playing surface in seconds. Simply unfold it, set it up, and start playing.

The concept focuses on fun, connection and inclusivity rather than competition. People of all ages, fitness and skill levels can participate, creating bonding moments through movement and play. 
At the same time, Net's Play promotes sustainability by replacing plastic alternatives with cardboard. After use, it folds back into a practical carrying bag, turning the game into an invitation to connect and stay active together.

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"FlexRule" is an innovative, eco-friendly cardboard packaging solution designed for measuring tapes. Developed for the Pro Carton Young Designers Award, it addresses the common frustrations of tangled tapes and tedious manual rewinding. Traditional measuring tapes are often sold in single-use plastic containers that are neither practical nor environmentally friendly. FlexRule solves this by transforming standard packaging into a functional storage box made from sustainable materials like craft paper or thin cardboard. The core of the design is a practical, built-in winding mechanism. This allows tailors and everyday users to freely extend and retract the measuring tape without ever removing it from its casing. Additionally, a colorful graphic on the side intuitively indicates both the tape's color and its winding direction. By combining aesthetic appeal with seamless user interaction, FlexRule successfully eliminates single-use plastics while providing a highly functional, long-lasting tool.

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Petalé is a multifunctional flower packaging concept made from 300 g/m² recycled brown cardboard. Inspired by the soft curves of flower petals. The organic structure creates an elegant and natural presentation while remaining practical and sustainable. The packaging can be used in different ways: as flower wrapping, transport packaging, a cover for jars or containers, or as a vase holder for flowers and plants. Its adaptable form allows the user to easily transform the packaging depending on the occasion and need. The warm recycled cardboard material gives Petalé a minimal yet premium aesthetic, reducing the need for additional decorative packaging. By combining beauty, functionality, and reusability, Petalé encourages a more sustainable approach to floral presentation and gifting.

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Grain is a recyclable carton spice packaging system that combines minimalist aesthetics, intuitive use, and controlled dispensing. It addresses common problems in conventional spice packaging, including visual clutter, inefficient shelf organization, difficult product recognition, and uncontrolled pouring. Its hexagonal form creates a modular arrangement that minimizes dead space on shelves and kitchen counters. The grain-inspired gradient texture reflects the spice’s colour and texture, allowing users to identify products without opening the package. Grain differs from standard spice containers through its rotating inner dosage mechanism. By rotating the inner carton, users can adjust pouring hole sizes, while the triangular top indicator visually communicates the selected amount. The removable inner container also supports refilling, extending product lifespan and reducing single-use packaging waste. The project evolved through sketches, dieline experiments, physical prototypes, and user interaction tests. Key challenges included balancing ergonomic rotation, structural durability, manufacturability, and sustainability within a compact carton packaging system.

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Panic Paul is a compact support kit designed to assist during moments of anxiety and panic, when breathing, focus, and orientation become difficult. It addresses the lack of immediate, easily accessible, packaging-based support tools for emotional crises in everyday environments. The kit combines a breathing bag for stabilising hyperventilation with simple grounding tools, sensory support elements, and space for personal comfort items. A side opening enables instant access to breathing support without unfolding the entire system, ensuring fast response in critical moments. A calm but colourful design reduces overstimulation and makes the kit easy to recognise and use under stress. Once opened, clear and minimal instructions guide the user step by step. A QR code provides optional audio guidance and breathing exercises for additional support. Panic Paul transforms packaging into an immediate, discreet support system that restores calm, improves self-regulation, and helps users regain control during anxiety episodes.

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VANIFY – Travel makeup vanity with integrated mirror The idea is a compact makeup case, that can be unfolded in just a few steps and transformed into your own small vanity station. When you’re on the go, it’s often difficult to apply makeup – products roll around, or there simply isn’t enough space or a mirror available. Vanify solves this problem. Your personal makeup kit fits neatly inside the case, and Vanify also works perfectly as a travel makeup organizer.

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Fresh Treat is a cardboard tray designed to replace plastic packaging for red berries. Made from folded cardboard, it includes cut-outs that allow the fruit to breathe, while making it visible to stimulate the desire to buy. Its triangular shape evokes a slice of tart, turning each tray into a gourmet portion. When assembled in groups of six, they form a full tart on display, creating a strong visual impact. The lid design uses pastry codes to enhance the appetizing aspect, while on the back, a simple recipe invites consumers to turn the fruit into a dessert. The project addresses a double challenge: avoid plastic use and promoting healthy eating, by making fruit both appetizing and desirable. The concept could later be adapted for other types of fruits or vegetables by modifying the shape, design, and size of the trays. Let the fruit be fun!

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Handyway is designed to free the user’s hands in both everyday movement and social events by combining food and drink into one takeaway solution. The one-handed concept makes eating more relaxed and effortless. Especially in situations where no table or personal space is available. The user can focus on the experience itself without balancing food and drink separately. The overall form language has been refined to follow the natural lines of the hand, creating a shape that feels comfortable and intuitive to hold. The curved end shape can be used, for example, when serving fries into the package. The opening makes it easier to eat foods such as pizza or tortillas directly from the packaging. Folding has been designed to be clear and intuitive, allowing for quick setup. A self-locking attachment mechanisms are designed for usability, they are easy to assemble while keeping the structure firmly in place during movement.

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We saw a problem and solved it. Traditional sushi takeaway packaging amounts to little more than boxes dropped into a paper bag. Add drinks, soy sauce, and miso soup, and everything shifts, tips, and leaks before you reach the door. Our design rethinks the takeaway experience from the ground up. Built from cardboard in three structured layers, the packaging features integrated pop in cutouts that hold every item firmly in place. Each layer organizes the meal intuitively: sushi, soy sauce, and drinks sit securely in the lower sections, while the top layer locks the miso soup cups to prevent spills in transit. The result is a smarter, cleaner takeaway solution made specifically for sushi. It protects the food, improves stability, reduces mess, and turns opening the packaging into a small, shared moment; a meal for two, thoughtfully delivered.

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Cut your finger, scraped your knee or got scratched? With a bleeding wound, applying a traditional bandage can quickly become a frustrating struggle. Easy Patch was designed for exactly this moment: fast, intuitive wound care when you need it most. Instead of individually wrapped bandages, Easy Patch uses a continuous bandage roll inside a compact dispenser. With a simple slide of your finger, a bandage is released and the protective backing is automatically reeled back into the packaging, reducing loose waste and allowing one-handed application. Once empty, the inner spool containing the protective backing is separated for disposal while the cardboard packaging remains recyclable. Inspired by colourful patchwork quilts, the design transforms a clinical everyday product into something friendly, emotional, and approachable. Easy Patch reduces frustration, speeds up first aid, and rethinks bandage packaging as a cleaner, smarter, and more human-centered system.

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SoloHand is a revolutionary, glue-free cartonboard solution designed to redefine the takeaway experience. It seamlessly integrates a burger, fries, and a beverage into a single, secure unit without the need for adhesives or extra plastic components. By utilizing smart structural engineering, it eliminates the mess of scattered papers and the need for disposable plastic trays. Its ergonomic handle, which cleverly doubles as the business's contact card, reduces waste while enhancing brand visibility. The design ensures that items remain stable and separated, preventing spills and allowing users to carry an entire meal with one hand. Whether eating at home or on the go, SoloHand provides maximum comfort and security, proving that high-functionality and environmental responsibility can go hand in hand.

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This packaging redesign transforms a conventional hair dye box into a functional part of the coloring process. Instead of becoming waste after opening, the lower section separates and becomes a mixing bowl for preparing the dye. The structure consists of two connected vertical parts divided by a perforated opening system. Once opened, the upper section detaches from the tapered lower base, allowing the bottom part to function as a practical container. This removes the need for additional bowls or disposable plastic containers, creating a simpler and more convenient experience for users. The perforated opening system also improves product security in retail environments. Hair dye boxes are frequently opened and the tubes inside can be replaced, causing customers to purchase the wrong color unintentionally. The perforation acts as a visible first opening indicator, helping prevent unnoticed tampering before purchase. By combining usability, security and packaging efficiency, the design creates meaningful experience.

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GECKO is an ergonomic cardboard playing card holder designed for children, adults, seniors, and people with different physical needs. It promotes inclusive, face-to-face gameplay and brings people of different ages together through shared analog experiences. A comfortable grip and flexible card slots keep cards stable, visible, and well organized. This makes playing easier and more enjoyable, allowing users to focus on the game and social interaction instead of struggling to hold their cards. Made entirely from recyclable cardboard, GECKO is delivered flat-packed and can be folded and unfolded multiple times thanks to pre-creased edges. Its material-efficient design reduces waste, lowers production costs, and saves space during transport and storage. As an affordable add-on for board and card games, GECKO can be distributed through retailers and B2B partnerships with publishers, kindergartens, senior care facilities, and inclusion organizations.

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Designed to be much more than just packaging, this eye drop packaging concept serves as an intuitive treatment aid. VIEWID aims to address the issue of improper eye drop administration—one of the most overlooked problems in the medical field. Research shows that many patients struggle to administer the drops correctly, leading to contamination risks, dosing errors, and reduced treatment success. This situation negatively impacts people’s health and results in the waste of eye care products. VIEWID offers an origami-inspired structural system that transforms into a stabilizing support during use, helping users with tremors, arthritis, or limited grip strength apply the drops safely and confidently. By combining biomedical research with inclusive industrial design, the VIEWID packaging redefines the role of eye drop packaging, transforming it from a passive protective tool into an active therapeutic aid. For this reason, the medical community needs the VIEWID eye drop packaging.

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Struky Struky was created to give new visibility to Strucchi, a traditional sweet from Friuli Venezia Giulia originating in the second half of the nineteenth century. These small baked goods, filled with a soft mixture of walnuts and hazelnuts, preserve tradition, memory, and a deep love for sharing. Traditionally sold in large packages, they are reinterpreted through a contemporary packaging format made of single-portion servings, designed for quick breaks and small moments of conviviality. The name “Struky Struky – share with everyone” expresses the core of the project: making food sharing an inclusive and safe experience, even for people with celiac disease. The two separate, carefully sealed trays contain, on one side, the classic sweets made according to the traditional recipe and, on the other, a gluten-free version. The project aims to transform food intolerance into an opportunity for togetherness, while preserving authentic taste and restoring serenity to sharing.

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This product reimagines traditional risotto cooking through a convenient and organized packaging system. The 800 g outer box contains five individually portioned 160 g risotto packs, each designed for two servings and paired with a different recipe: Mushroom, Chicken & Lemon, Saffron, Seafood, and Spinach & Cheese. Each inner box includes the recipe instructions and the fresh ingredients required, making preparation simple and approachable. The packaging solves common problems associated with risotto, such as unclear portioning, complicated preparation, and lack of recipe inspiration. By combining pre-measured rice portions with guided recipes, the product reduces food waste, simplifies meal planning, and encourages consumers to prepare restaurant-style risotto at home in an easy and enjoyable way.

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