Frosty Blaze

• Entrant name: Barnabás Varga
• Institute: University of Pécs Faculty of Music and Visual Arts
• Lecturer: Lotte Budai
• Pro Carton Young Designers Award 2025

This project reimagines a Tyrolean classic, GletscherEis fire liqueur. The goal was to preserve the product’s strong character, while refreshing its visual identity with a more modern, refined look. The packaging concept adds further depth to the brand story, with a silhouette that resembles a carved block of ice and a striking red interior represents fire. This creates a bold contrast that hints at the liqueur’s flavour and spirit. To elevate the experience, the gift box also includes two shot glasses, enhancing both its practicality and appeal as a premium gift item.